Make your event part of your content marketing strategy
Using data from presentations and events as part of content marketing strategies is something we all know we should be doing more of, but often struggle with in the whirlwhind of activity that is running a live event.
JD Marketing recently gave us a masterclass in on the spot content creation, when we ran an interactive session at one of their events last week. They accessed their audience data within minutes of the presentation finishing, and turned the results into some slick infographics.
These formed useful PR content and were shared socially, as well as on the day itself during later breakout sessions, generating some buzz around their first 'Tiny Trade Show' event.