- A Simple Way to Start Thinking About Return On Investment at Your Events Before I started Glisser I spent 12 years running marketing teams. And in that time I saw the perception of marketing change from colouring pencils and parties, to being digitised and data-driven. No longer sales-support, but a strategic function at the heart of the world’s best companies. It just so happens that events, conferences and […]
- Can Snapchat Really Be Used as a Business Tool? Snapchat has shaken up the world: injecting raw, instant uploads into the social media sphere. So why is it not treated with the same respect as other platforms in the corporate world? Snaphappen, an event dedicated to Snapchat was held for the first time on the Thursday 22nd September at the Magic Roundabout (pretty trendy […]
- 5 Mistakes to Avoid When Creating a Presentation Presentations are a reflection of you as a person, and of your business. A poor presentation can be detrimental to future business deals and growth. So why are so many people still producing bad presentations? The idea of presenting is introduced to us at a young age, many of us come across it at school. […]