- A Simple Way to Start Thinking About Return On Investment at Your Events Before I started Glisser I spent 12 years running marketing teams. And in that time I saw the perception of marketing change from colouring pencils and parties, to being digitised and data-driven. No longer sales-support, but a strategic function at the heart of the world’s best companies. It just so happens that events, conferences and […]
- Can Snapchat Really Be Used as a Business Tool? Snapchat has shaken up the world: injecting raw, instant uploads into the social media sphere. So why is it not treated with the same respect as other platforms in the corporate world? Snaphappen, an event dedicated to Snapchat was held for the first time on the Thursday 22nd September at the Magic Roundabout (pretty trendy […]
- Need More Friends? We all want more friends. Some find making friends a piece of cake; for others, it is their worst nightmare. For event planners, ensuring networking happens at events is a must to increase attendance. Making this happen is a daunting task … or is it? We explain how the event planner’s job can be made […]
- 5 Mistakes to Avoid When Creating a Presentation Presentations are a reflection of you as a person, and of your business. A poor presentation can be detrimental to future business deals and growth. So why are so many people still producing bad presentations? The idea of presenting is introduced to us at a young age, many of us come across it at school. […]
- The Dreaded Question: A Presenter’s Worst Nightmare “Any Questions?” It’s the end of your event. You’ve been speaking for a while. Your mouth is dry and you want to go home. But no; the worst is yet to come. As any professional would, you are duty bound to ask this question, even if you’re worried about the response. No one wants to […]
- 1,000 Keys + 1 Lock = 1 B2B Marketing Success We recently attended the brilliant B2B Marking Summit in London and received an excellent response from attendees using our platform. However, rather than the usual event summary blog we’d rather share the story of our stand’s lock box giveaway and the results we saw. The Idea It’s really very simple, in each delegate bag we included a […]
- The Event Lead Engagement Blueprint As you’ve no doubt guessed, our business is the business of events. But as any regular event planners out there will know only too well, there’s a whole lot more to planning an event than what goes on during the day itself. So given our experience of working on hundreds of events, we wanted to […]
- 6 Golden Insights From IMEX 2016 A mainstay in the event agency and planner’s diary, this year’s 3 day IMEX Frankfurt conference was bigger and better than ever before. Team Glisser spent almost 4 days exhibiting as part of the Technology Pavilion, returning not only with lots of memories and new contacts, but a new personal best for breaking down our stand (bang on […]
- 9 Unique London Venues - Guaranteed to Increase Event Attendance When you know that anywhere between 25-50% (or even more) of your attendees won’t show up for your event you need all the help you can get. Boring square rooms and conference spaces just don’t cut it, take this opportunity to wow your guests at a venue that is truly unique. Here’s our list of the […]