-
Electrifying Day at Event Tech Live and the Event Tech Awards
Event Tech Live Once again we were invited to exhibit at Event Tech Live, Europe’s first conference and exhibition for event professionals with an interest in technology. ETL is the event of the year for event tech professionals as it provides a unique platform to learn about this ever expanding sector and as a result […]
Imy Lenton
November 10, 2016
-
How to Instantly Improve Your Event Marketing Metrics?
The event industry is booming; it generates £20.6 billion GVA in the UK alone. But why are we all turning to events and what should we get out of them? Events have long been used to make a splash – to set your brand apart from the rest and to gain more custom. The only […]
Imy Lenton
October 31, 2016
-
A Simple Way to Start Thinking About Return On Investment at Your Events
Before I started Glisser I spent 12 years running marketing teams. And in that time I saw the perception of marketing change from colouring pencils and parties, to being digitised and data-driven. No longer sales-support, but a strategic function at the heart of the world’s best companies. It just so happens that events, conferences and […]
Michael Piddock
October 25, 2016
-
9 Interactive Slideshow Moves Every Presenter Should Make
The term ‘engagement’ has become the ultimate buzzword, it’s splashed all over event blogs. But what does it actually mean? Engagement means that the audience interacts with the content; is this either by listening and digesting or actually through an exchange? One question we need to ask ourselves is: do people audience’s really listen? Let’s […]
Imy Lenton
October 20, 2016
-
5 Ways to Boost Audience Interaction at Events
Whether organising a business dinner, conference or promotional activity, event planners are utilising bold techniques bolstered by the latest technology in order to ensure attendees get the most out of an event. With an increasing focus on achieving event ‘success’ and ROI, it is becoming more widely accepted to improve engagement by involving delegates throughout […]
Guest Author
October 19, 2016
-
Taming the Elephant: Revolutionising the Events Industry
The start-up life is all about innovating, releasing products to market quickly, and then iterating based upon customer feedback. In event-tech, things are a little more complicated because our industry is very much ‘live’ – if the technology doesn’t just work, it rarely gets a second chance. No wonder PowerPoint has stayed Number 1 for […]
Michael Piddock
October 13, 2016
-
A great day for Glisser at the Event Organisers Summit
What a great start to the week for everyone at Glisser. First we have the amazing news on TechCrunch on Monday morning about the recent funding and the new PowerPoint add-in. Then Rebecca and I attended the Event Organisers Summit and got to mingle with our events industry peers. Over 110+ event professionals, service and tech providers came […]
Carsten Pleiser
October 10, 2016
-
Techniques for Overcoming Presentation Nerves
Presenting can be an incredibly nerve wracking experience, it can control your whole body and put you in shutdown mode. This extract from Lose Yourself captures what I’m sure we’ve all felt at some point. We’ve all had that terrifying experience where it’s impossible to spit the words out. But now is the time to […]
Imy Lenton
October 6, 2016
-
Can Snapchat Really Be Used as a Business Tool?
Snapchat has shaken up the world: injecting raw, instant uploads into the social media sphere. So why is it not treated with the same respect as other platforms in the corporate world? Snaphappen, an event dedicated to Snapchat was held for the first time on the Thursday 22nd September at the Magic Roundabout (pretty trendy […]
Imy Lenton
October 4, 2016
-
Need More Friends?
We all want more friends. Some find making friends a piece of cake; for others, it is their worst nightmare. For event planners, ensuring networking happens at events is a must to increase attendance. Making this happen is a daunting task … or is it? We explain how the event planner’s job can be made […]
Kathleen Henrick
September 30, 2016